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The comments, quotes, and opinions in this document reflect only the views of these users and not those of e Harmony or who were not themselves involved with this research in any way.The intention of this report is to highlight broad themes and provide insights as to how these sites are used by the users we spoke to.The observations in this report reflect the views of these users which, while accurate for this population, may not be representative of the overall population. With Valentine’s day approaching we wanted to see what users thought of two of the most popular and heavily promoted online dating services: and e Harmony.To protect the privacy of the users whose profiles have been used in this report, we substituted the main pictures with those from a photo library in most cases, and in other cases we blurred the pictures. Ultimately we were interested in answering the following questions: How effective are computers at helping users find love? How do users assess the relationship potential of their matches? We recruited 16 users in four groups: 4 men and 4 women who use each site.Given that the sites use different approaches to online dating, was one service considered superior to the other? All users were between 30 and 40 years old All users had to be active (i.e.
This demographic trend has coincided with an explosion of online dating brands seeking to meet different dating needs.Mintel analyst Rebecca Mc Grath also points out that popular apps such as Tinder, Grindr and Hinge have tapped into wider mobile and social networking habits in order to drive acceptance.“The popularity of free dating apps has made a big impact on online dating over the last several years by dispelling perceptions, opening up online dating to a new market and driving mobile usage,” she says.The results were interesting and pointed out issues with technology facilitating emotional connection and chemistry between users.Statement of Limitations This report summarizes conversations held with a total of 16 people (8 e Harmony and 8 users).